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Update from our CEO

Hi Be. Brand family, 


I'm dropping into your inbox with a special message and update.


As many of you know already, this last year has been filled with a huge family adventure of moving away to downsize, simplify how we live, slow down, spend more time with family, and we also welcomed our fourth baby into the world. Talk about a whirlwind in the best way!


You all are used to seeing multiple big launches a month and so many new products on rotation at The Be. Brand, but after a lot of prayer and consideration, at the end of this year we will be hitting 'pause' on operations to take a creative break to refine, slow it down, and re-package our passions for this community in a whole new and aligned way!


This is not 'goodbye' but rather a 'see you later' after pausing to focus on the demands of motherhood in my current season of life and our newest baby addition.


We want to take this opportunity to celebrate an amazing 7+ years of small business ownership that started from my passion to empower women with empowering graphic apparel for their fitness journeys. It’s grown and evolved so much since then.


We are humbled and grateful for….


  • 60,000+ customers who have supported us
  • 300+ ambassadors who share our name with their own followers
  • our amazing core team that has been filled with so many talented women over the years
  • all the lessons learned and challenges overcome in growing our first ever business from the ground up
  • the loyal virtual community of women resulting from something as simple as clothing that has become so much more

As I mentioned before, this is not goodbye, just an update and ‘see you later’ in the New Year as we reflect and repackage our passion for serving this community in new (and better) ways! Make sure to get on our email list (link at the bottom of website) and stay tuned via my personal page @ashleysmitheveryday so we can keep you in the loop!


A few details....

- Our last day to order anything on the website will be December 15th.

- I encourage you to use up your gift cards before then so you do not miss out on that cash you have saved!

- Be sure to get any returns done before December 15th. (Note: anything purchased before Dec. 4th can be returned by Dec. 15th. Anything purchased after Dec. 4th will be non-returnable/refundable.)

- Look forward to massive savings as we will be doing a lot of clean out + end of year promos!

- All your orders SHOULD make it to you in time for Christmas!

- Post-New Year, we will still be available via email ([email protected]) for support/questions


Lastly, in case you missed my announcement I shared on the 'gram, you can see that here.


As always, humbled and grateful for your support in our family business. We appreciate you!


Xoxo, 

Ashley, CEO + Founder of The Be. Brand


@ashleysmitheveryday